When done correctly, print advertising is a hugely advantageous marketing technique. Compared with digital adverts like banners or pop-ups, you can guarantee your printed advert will reach the hands of your targeted customers – without disrupting their online browsing!

However, you only have a few seconds to grab your readers attention. Which is why it’s important you have put together an advert that will hold the attention of the reader as well as provide them with all the information they need to take the next step.

 

  1. Keep your Message Clear

The reader needs to be able to determine what you do instantly. Whether it’s written or illustrated with images, you don’t want someone skipping the page because your advert doesn’t make sense. Another thing to remember is not to overload the advert with information, make sure that the key message is easily remembered by the reader.

 

  1. Impactful Headline

The headline is likely the first thing your reader will see. What should your headline say about you? We recommend it either clearly tells the reader what you do e.g., “Painter and Decorator 25 years’ experience” or informs them of the problem you solve for example “Transform your interiors with a professional paint job”.

 

  1. Select an Appropriate Image

It’s true a picture says a thousand words. If someone is skimming the magazine then they are likely to be pulled in by an image that resonates with them or stands out from the crowd.

 

  1. Provide Key Points

Bullet point lists are a great way to inform the reader of your key points. Let the reader know how you can help them and why they should choose you, attend your event, class etc. This can also be a seal of approval, for example the years of experience you have, any qualifications or industry recognitions.

 

  1. Offer Something

To incentivise the reader to enquire it may be worth offering something to them. This could be a free initial quote or a discount they can apply by quoting the advert. By doing this it could be the extra encouragement someone needs to get in touch.

Sarah Gerken
Author: Sarah Gerken