9 Points to Consider in Marketing When Starting a New Business

by | Jun 11, 2024

9 Points to Consider in Marketing When Starting a New Business

Starting a new business is an exhilarating journey filled with opportunities and challenges. As a new entrepreneur, one of the most critical aspects to master is marketing. Effective marketing can make the difference between a thriving business and one that struggles to gain traction. Here are 9 points to consider in marketing when starting a new business to ensure your marketing strategy sets your business on the path to success.

1. Understand Your Target Audience

Before you can market effectively, you need to know who your target audience is. Conduct thorough market research to identify your potential customers’ demographics, preferences, and pain points. Understanding your audience helps tailor your marketing messages to resonate with them, making your efforts more impactful.

2. Develop a Strong Brand Identity

Your brand is more than just a logo or a name; it’s the perception people have about your business. Invest time in developing a strong brand identity that reflects your values, mission, and the unique selling proposition (USP) of your business. Consistency in your brand’s visual elements, voice, and messaging builds trust and recognition among your audience.

3. Create a Comprehensive Marketing Plan

A well-thought-out marketing plan is your roadmap to success. Outline your marketing goals, strategies, and tactics. Include a mix of online and offline marketing channels, such as social media, email marketing, content marketing, and local print advertising. At The Link Directories, we offer targeted print advertising solutions to help you reach local customers effectively.

4. Utilise Digital Marketing

In today’s digital age, having an online presence is crucial. Ensure your business has a professional website that is optimised for search engines (SEO). Leverage social media platforms to engage with your audience, share valuable content, and promote your products or services. Digital marketing allows for precise targeting and measurable results, making it an essential component of your strategy.

5. Network and Build Relationships

Building strong relationships within your community and industry can significantly boost your business. Attend local events, join business groups, and network with other entrepreneurs. Personal connections can lead to valuable partnerships, referrals, and word-of-mouth marketing.

6. Monitor and Analyse Your Results

Effective marketing is an ongoing process that requires regular monitoring and adjustment. Use analytics tools to track the performance of your marketing campaigns. Analyse data to understand what works and what doesn’t, and be prepared to pivot your strategy as needed. This iterative approach ensures that your marketing efforts remain relevant and effective.

7. Consider Budget and Resources

Marketing can be expensive, especially for a new business with limited resources. Create a realistic budget that aligns with your business goals and prioritise cost-effective strategies. Local print advertising, like the services offered by The Link Directories, can be an affordable way to reach a targeted audience without breaking the bank.

8. Focus on Customer Experience

Customer experience is at the heart of successful marketing. Ensure that every touchpoint with your customers, from initial contact to post-purchase support, reflects your brand’s commitment to quality and service. Happy customers are more likely to become repeat buyers and brand advocates.

9. The Benefits of Advertising in a Printed Magazine

Advertising in a printed magazine like The Link Directories offers numerous benefits for new businesses. Print advertising has a tangible quality that digital ads often lack, making your message more memorable. Local magazines have a dedicated readership, ensuring your advertisement reaches a targeted audience that is already engaged and interested in community businesses. Furthermore, print ads often have a longer lifespan than digital ads, as readers tend to keep magazines for future reference. This extended exposure can enhance brand recall and drive long-term customer engagement. By featuring your business in The Link Directories, you can leverage these advantages to build a strong local presence and connect with potential customers effectively.


Starting a new business is an exciting venture, and effective marketing is key to its success. By understanding your audience, building a strong brand, creating a comprehensive marketing plan, utilising digital tools, networking, monitoring results, managing your budget, and focusing on customer experience, you can set your business on the path to growth and success.

At The Link Directories, we’re here to support your marketing efforts with targeted print advertising solutions that connect you with local customers. Contact us today to learn how we can help you achieve your business goals.