The winter months are a great time to start thinking about advertising your winter sale campaign, and if you’re looking for a way to get more customers through the door, it’s easy. All you need is a little creativity and some time on your hands and follow the steps below.
Get your business on social media
Social media is a great way to reach new customers and get the word out about your sale. It’s also free, easy to use, and can be used to target your audience. It’s not difficult to get started either. Just follow these steps:
● Create a Facebook page for your business that includes the details of your sale (dates, times).
● Post this information on social media platforms like Facebook, Instagram and Twitter every day leading up to the sale so people know what time it starts and when it ends!
● Recruit some people from within your company or family members who will help spread the word by sharing links from their personal accounts as well as from their business pages if they run one themselves too!
Create a hashtag
When you’re creating a hashtag for your Winter Sale, make sure the word or phrase is easy to remember. Making the hashtag too long can make it harder for people to use it.
After you’ve chosen a phrase, make sure that you use it on all of your social media accounts. If someone sees your ad on Instagram and wants to share it with their friends on Facebook, they’ll have trouble if there are slight differences in how each platform formats hashtags. In addition to using your Winter Sale hashtag on social media and in email marketing campaigns, try and incorporate it into any advertising (online or otherwise) for the event as well. You want potential customers seeing this phrase everywhere so that when they’re ready to buy something from your store, they already have an idea of what products might interest them based off their previous engagement with the brand!
Advertising your winter sale using email marketing
Email marketing is an effective way to get your message out. You can use email marketing to promote your winter sale, which will give you the opportunity to reach out to a large number of people and entice them with special offers. It’s important not just for its reach, but also because it’s an efficient way of delivering messages that are relevant in context. It doesn’t take long for someone to delete a generic message from their inbox, but if you send them something personalised and useful (such as a discount code), they may be more likely to pay attention and respond accordingly.
Advertise in local papers and magazines
You can advertise in your local paper, magazines or online.
● Print advertising – newspapers/magazines/catalogues
● Radio advertising – radio stations will give you a schedule of ads where you can opt for a 2-minute ad that runs on rotation throughout the day
● Television advertising – short commercials that run during popular TV shows can be expensive but they are great at targeting people who are likely to shop at your store like parents with young children who need winter clothes and kids looking for school supplies. We don’t have this option yet because we’re just starting out but it’s something I’m considering in future years when our business grows larger and more established.
It is important that you get your message out there! Use as many platforms as you can to reach the widest audience possible. We hope that you’ve found this article helpful and where better to start shouting about your campaign than right her at The Link Directories! If you would like to place an advert in one or all of our local editions please do get in touch with us
