by Sarah Gerken | Jan 28, 2020 | Blog
Because neuroscience has shown that print advertising makes a better impression on us than digital advertising, that’s why! A recent webinar for the WTWH Media website confirmed that numerous studies have concluded that at a brain-chemistry level people process print...
by Sarah Gerken | Dec 12, 2019 | Blog
I know you realise how important it is to have a website that looks good on a mobile phone. However, you may have heard that some sites are ‘mobile friendly’, whilst others are ‘mobile optimised’. So what’s the difference? Simply put, all mobile optimised websites are...
by Sarah Gerken | Nov 12, 2019 | Blog
My goodness but this time of year comes around quickly! It hardly seems like a week ago that I was taking down the seasonal decorations. Time to be thinking about the important dates for your promotions over the Xmas and the New Year: Mon 2nd Dec St Andrew’s Day Fri...
by Sarah Gerken | Oct 15, 2019 | Blog
It may well be that you studied for a degree at University or have worked in your current business from the ground up. You know your stuff and are not afraid to use technical language and acronyms. The problem is that your audience, the people reading your copy on...
by Sarah Gerken | Sep 11, 2019 | Blog
I wonder if you, like me, are turned off by the majority of marketing we receive. The reason? It is dull. If that is the case, then why do so many companies insist on pushing it at us? Three reasons: 1. Dull is cheap 2. Dull is easy 3. Dull is fast I remember the Good...
