The Secrets of Writing Great Online Copy!

The Secrets of Writing Great Online Copy!

I expect you know from your own experience that reading online is different from reading print. It therefore follows that writing online needs to be different to the way you were taught to write for print. To get technical for a moment, research has come up with the...
When You Have to Say “No”

When You Have to Say “No”

I understand that some people find it really difficult to say “No”, especially if it means turning down work. On the other hand, if you say “Yes” to everyone you leave yourself wide open to all sorts of problems. You can soon find yourself bogged down with too many...
Your Key Dates for Autumn Promotions

Your Key Dates for Autumn Promotions

I know it is still August, the sun is still shining and the kids are still on their summer break but it is time to think about some important dates and interesting anniversaries for your promotions over the next three months: Mon 3rd Sept School term begins* Tue 4th...
10 Ways to Improve Your Social Media Marketing

10 Ways to Improve Your Social Media Marketing

I read the other day that nearly a quarter of the world’s population use Facebook. That’s a huge potential market and while I don’t expect you to reach those figures it shows the potential audience social media has. So what can you do to increase your share of the...
Saving Time = Saving Money!

Saving Time = Saving Money!

I know that if you are working for yourself one of your most valuable commodities is time. Why is it, then, that there never seems to be enough of it? If you want to create more time for yourself you have to learn to work harder, faster or smarter. The chances are...