Does your advert include a Call To Action?

What is a Call To Action you may ask?

Well by definition, in marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,”

“find out more,” or “visit a store today.” It is quite literally a ‘call’ to take an ‘action’.

The action you want people to take could be anything: Visit your website, Call you Now, Get a voucher, Email you direct, Download an E-book, Buy Now etc.

Having a Call To Action on your advert is probably one of the MOST important tools in helping you to track to see if your advert is working for you or not, it encourages potential customers to get in touch.

In order for it to be effective though it needs to be a Clear instruction, Bold and Eye Catching so it will grab potential customers attention. It helps if it has a sense of urgency, for example; Only available to first 20 bookings, or Only Valid for this month, Order now and receive a free gift.

If you would like more help in how you can include a Call To Action on your advert, please get in touch, we are always happy to help you. Remember we can also help you with the design of your artwork through Link Creative.

Sarah Gerken
Author: Sarah Gerken