by Sarah Gerken | Dec 17, 2025 | Blog
New Year Marketing Promotions
The New Year represents far more than a change in the calendar. For businesses, it marks a powerful psychological reset — a moment when customers are more open to new ideas, new routines, and new purchasing decisions. This makes January and the early months of the year one of the most important times to be visible, relevant, and proactive with your marketing.
by Sarah Gerken | Nov 26, 2025 | Blog
Black Friday Marketing : Where It Started and How to Make the Most of It Once seen as a distinctly American phenomenon, Black Friday has now firmly taken root in the UK retail calendar. Each November, businesses of all sizes — from global brands to local independents...
by Sarah Gerken | Oct 29, 2025 | Blog
Marketing Magic : Frightfully Effective Ways to Promote Your Business This Halloween As the nights draw in and pumpkins start appearing in shop windows, Halloween presents a golden opportunity for businesses to add a little magic (and mischief!) to their marketing....
by Sarah Gerken | Sep 26, 2025 | Blog
Why early planning leads to festive success for local businesses As the leaves begin to fall and the days grow shorter, it may feel like there’s still plenty of time before Christmas. But for local businesses, now is the perfect moment to start planning your...
by Sarah Gerken | Aug 26, 2025 | Blog
How to Make the Most of Your Local Directory Listing Simple things businesses can do to maximise their presence Advertising in a local directory like The Link Directories is one of the most cost-effective and targeted ways to promote your business within your...
by Sarah Gerken | Jul 31, 2025 | Blog
The Power of Consistency: How Long-Term Advertising Builds Local Trust When it comes to promoting your business, consistency isn’t just important — it’s powerful. In a world where attention spans are short and competition is fierce, regularly showing up in the same...