George Orwell in an essay in 1946 encouraged all his fellow writers to use short words rather than long words whenever possible.

It pays to keep things simple when composing advertising and marketing material.  You are not going to be impressed if I start using technical terms or industry speak to describe whatever it is I am trying to explain to you.  It is far better that I use everyday language and short words in concise sentences.

The key is to always remember who your audience is and write accordingly.  There may well be occasions when longer words are the most appropriate but for general use in advertising and copy writing a conversational tone is best, and that means short words.
I know the local people very well and can help you get the wording right for your advertising so that it appeals particularly to them.  Give me a call on 01452 617040 or email me at sarah@thelink-directories.co.uk and I’ll be happy to help.

So don’t forget – incorporate economical lexicology.  Or rather, use short words.   

Link Directories delivers your message to 16,000 homes throughout Gloucester.  Abbey-Link reaches 6,200 homes in Abbeymead, Abbeydale and Upton St Leonards.  Hucclecote-Link is delivered to 4,500 homes in Hucclecote and Coopers Edge.  Finally, Tuffley-Link goes to 5,200 homes in Tuffley.

Sarah Gerken
Author: Sarah Gerken