Get ready for Christmas advertising

It’s the time of year when we’re all starting to feel the goodwill to all mankind!  Christmas is a magical time, for children and adults alike, but if you’re running a business, it can also be one of the most stressful. Here’s some tips to help you get ready for Christmas advertising.

Seasonal advertising campaigns need to be well thought through otherwise, they can become a complete flop and cost your business money rather than making it. Take a look at some fabulous Christmas advertising campaigns here

Here’s our top tips to help you get ready for Christmas advertising

1.  Consider the time frame for your advertising campaign.

Ideally, you should be advertising around 2 months before Christmas to make the most of the run up to it.  Also, it’s important to have a cut off date immediately after Christmas.  Your company will look a bit daft if you’re still advertising a Christmas product after the event has passed!  You’d be amazed at how many businesses get it right at the beginning of the campaign, but fail to close it!

2.  Get clarity about your plan and set objectives

What do you want to achieve from your Christmas advertising?  Launch a new seasonal product, get more sales, strengthen your company branding?  If you’re not clear about what your objective is, you’ll not know whether the campaign has been successful!

3.  Think of the season of goodwill and spread some happiness

A great advertising campaign usually tunes into peoples’ emotions and aligns its message to what people are feeling.  People need to relate to your advertising and feel like you’re talking to them.  So concentrate on your key message more than to the layout.  Both are important, obviously, but if you’ve got a great looking advert but with a weak message, you’ll be throwing your money down the drain.

4.  Reuse and recycle

If you’ve advertised at Christmas before, perhaps it would be worth pulling out previous adverts and looking at which ones were most successful.  With a few tweaks here and there, you could recycle them and run them again.  Reusing and recycling saves you time, money and effort!  A few little changes will keep them current and relevant to the marketplace today.

5.  Think hard about being funny

Not everyone shares the same sense of humour, so if you’re going to be funny, you should be really in tune with your target customer.  If you’re selling highly technical products, your customer will probably want this information and won’t take too kindly to you cracking jokes about Santa!

6.  Think of the size and position of your Christmas advert

Perhaps you want to make a big statement in your Christmas advertising campaign and need more space to present your advert effectively.  Perhaps you want to change the colours of your advert to reflect the season, or perhaps you want to use an advertorial in your campaign.  By effective planning and knowing your objective, you can negotiate with your supplier to increase the space in their magazine or brochure.  Equally, you can state where you want to position it in the magazine.  Right hand pages are usually viewed the most, so you could ensure that your advert is placed on a right sided page.

You may want to consider writing an editorial about you and your business.  Again, by liaising with the publication, you can negotiate a double page spread to highlight and promote your business.

7.  Speak with your publication

One of the best things you can do when you get ready for Christmas advertising is to talk with your publication.  They will have an abundance of experience in running Christmas adverts for companies and you could pick their brains as to what worked in the past.  You may even gain some insight into what your competitors are doing too!  Your publication will give you some guidance as to where you position your advert, any calls to action that you may want to include in your text and some general tips on what to and what not to do when planning your Christmas advertising campaign.

So there you have it!  Our top tips to help you get ready for Christmas advertising!  If you’d like more information  on who we are and what we do, then take a look at our website www.thelinkdirectories.co.uk or give us a call on 01452 621 496

 

 

 

Sarah Gerken
Author: Sarah Gerken