Unveiling the Power of Local Advertising: key advertising dates in 2024

by | Dec 13, 2023

The key advertising dates in 2024

In the dynamic world of advertising, staying ahead of the curve is crucial for success. As we step into 2024, local businesses are seeking innovative ways to connect with their communities. In this blog post, we’ll explore the key advertising dates in 2024 and delve into the rich history behind each occasion, providing your local advertising company with the insight needed to create memorable campaigns that resonate with your audience.

January – New Beginnings:

The start of the year marks a fresh beginning for businesses. Encourage local establishments to showcase their New Year’s resolutions, promotions, and exciting plans in your magazines. As people set personal goals, businesses can align their messaging to resonate with the community’s aspirations. Consider featuring success stories and local achievements to inspire your readers.

February – Love is in the Air: Valentine’s Day

Valentine’s Day, celebrated on February 14th, has its roots in the ancient Roman festival of Lupercalia. Over time, it evolved into a day to honour St. Valentine, a Christian martyr. The day became associated with love in the Middle Ages, and by the 18th century, it had transformed into the celebration of romantic love we know today. Collaborate with local florists, restaurants, and gift shops to create a romantic-themed issue. Feature special offers, date night ideas, and heartwarming stories from the community to make your magazine a go-to resource for creating memorable moments.

February – Flipping Fun: Pancake Day

Tuesday 13th February is Pancake Day, or Shrove Tuesday, has a religious origin tied to the Christian season of Lent. Traditionally, people would use up ingredients like eggs and fats before the fasting period of Lent began. Collaborate with local eateries, supermarkets, and culinary experts to create a pancake-themed feature. Highlight special pancake recipes, events, and promotions, bringing a sense of fun and community spirit to your magazine.

March – Mother’s Day:

Mother’s Day falls on Sunday 10th March this year and is a golden opportunity for businesses to express appreciation for mothers and caregivers. Originating in the United Kingdom in the early 17th century, Mothering Sunday was a day for children to return home and spend time with their mothers. Today, it has evolved into a day of honouring mothers with gifts and gestures of love. Collaborate with local retailers, restaurants, and service providers to create heart warming content that celebrates motherhood. Feature special offers, gift ideas, and heartfelt messages from the community to make your magazine a go-to resource for thoughtful gifts and experiences.

March – Good Friday and Easter Sunday:

As the Easter season approaches, businesses can tap into the festive spirit. Good Friday and Easter Sunday hold religious significance, commemorating the crucifixion and resurrection of Jesus Christ. Feature special promotions, Easter egg hunts, and family-friendly activities in your magazine. Collaborate with local churches, chocolatiers, and retailers to create a vibrant Easter-themed issue that resonates with families and individuals alike.  This year Good Friday is 29th March making Easter Sunday 31st March.

June – Father’s Day:

Father’s Day occurs on Sunday 16th June this year and is a wonderful opportunity to celebrate fathers and father figures in the community. Originating in the early 20th century, Father’s Day was established to complement Mother’s Day. Work with local businesses to feature special offers, gift ideas, and heart-warming stories that highlight the diverse roles of fathers. Your magazine can become a go-to guide for families looking to make Father’s Day special for the important men in their lives.

October – Halloween Extravaganza:

Halloween presents a fantastic opportunity to showcase the creativity and spirit of the local community. Collaborate with businesses to feature Halloween-themed promotions, events, and spooky stories. Consider hosting a community contest for the best-decorated storefront or the most creative costume, encouraging local participation and building a sense of community through your magazine.

November – Sparkling Nights: Fireworks Night

As 5th November approaches, businesses can prepare for Fireworks Night, a dazzling and community-oriented event. Originating from the Gunpowder Plot of 1605, when Guy Fawkes attempted to blow up the Houses of Parliament, Fireworks Night is now a time for communal celebrations. Feature local fireworks displays, safety tips, and promotions from businesses offering firework-themed products. Your magazine can become the go-to resource for families planning their Fireworks Night festivities.

December – Festive Cheer:

As the year comes to a close, help businesses spread holiday cheer through your magazine. Feature festive promotions, gift guides, and heart warming stories of community giving. Create a sense of unity by showcasing the ways local businesses have supported each other throughout the year. Your December issue can be a celebration of community spirit and a showcase of the best the local area has to offer.

In 2024, your local advertising company Link Directories has the opportunity to elevate community engagement and drive business success through strategic print advertising. By aligning your content with key dates and events throughout the year, your printed magazines can become a staple in households, offering valuable information and connecting businesses with their target audience. Embrace the power of storytelling, collaboration, and creativity to make 2024 a remarkable year for your local advertising endeavours.  To place your advert click here or get in touch on 07858 114061


Sarah Gerken
Author: Sarah Gerken