I understand why a lot of people have the perception that young people don’t read these days.  However, it is simply not true, especially with regard to magazines.

The 2016/17 Magazine Media Factbook published in the United States found that 91% of Americans read magazines.  Not only that, the number rises to 94% for adults under 35 and 96% for adults under 25.

The report also found that the average person aged 18 to 25 read more than ten issues in the last month and the top 20% of that age group read more than 22 issues.

It concluded that print magazines reached more teens and young adults than the top 25 primetime TV shows and their content is trusted and more influential than that of TV, radio and the internet.

So, not only is print media far from dead, it is also reaching the younger generation in ever increasing numbers.

Sarah Gerken
Author: Sarah Gerken