Never heard of content marketing?  You may not have heard the phrase but you’ve certainly seen it in action.

Every time you visit a website, be it for entertainment or news, you are engaging with content marketing.  It is the information you are accessing, what you are actually seeing and  reading.

The role of content marketing is to attract new clients, business leads, subscribers and sales and as such it is one of the most powerful weapons in your marketing armoury.

So how does content marketing work in practice?  You create a website, blog, vlog or newsletter and provide information to people for free.  The key, though, is to make it have real value for your prospective and existing clients.  At the same time you give them the opportunity to buy goods and services from you that are closely linked to the content.

Take my Link Directories website as an example.  I provide valuable free marketing advice and ideas, as well as our free newsletter, Marketing Connections, a media pack and free e-book.  My aim is that some of the people who read my content will find it so useful and interesting that they will contact me to explore how I can help them improve their advertising and marketing and improve their sales.

Don’t forget that by advertising in the Link Directories you can promote your seasonal event in 16,000 homes throughout Gloucester.  Abbey-Link reaches 6,200 homes in Abbeymead, Abbeydale and Upton St Leonards.  Hucclecote-Link is delivered to 4,500 homes in Hucclecote and Coopers Edge.  Finally, Tuffley-Link goes to 5,200 homes in Tuffley.

Not only do you have the option of advertising in the Link Directories, but they can also deliver your promotional leaflets for you to these areas.
For further information contact me, Sarah, on 01452 617040 or email her at sarah@thelink-directories.co.uk

Sarah Gerken
Author: Sarah Gerken