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Traditional Print Advertising vs. Online Advertising
Traditional Print Advertising vs. Online Advertising: Choosing the Best Fit for Your Business In an era where digital platforms dominate our daily interactions, the advertising landscape has witnessed a significant transformation. Businesses now stand at a crossroads...
Essential Marketing Strategies for SMEs
Essential Marketing Strategies for SMEs In an era where the landscape of local business marketing continually evolves, small to medium-sized enterprises (SMEs) find themselves at the crossroads of innovation and tradition. As digital platforms grow in influence, the...
The history of advertising
The History of Advertising: A Journey Through Time In the bustling world of commerce, advertising has long been the lifeblood that connects businesses with consumers. From the ancient cries of market vendors to the sophisticated digital campaigns of today, the art and...
The Power of Social Media for Business Growth
The Power of Social Media for Business Growth: Insights for Local Enterprises Welcome to the latest blog from The Link Directories, where we delve into the transformative world of social media and its immense potential for businesses. In an era where digital presence...
Unveiling the Power of Local Advertising: key advertising dates in 2024
The key advertising dates in 2024 In the dynamic world of advertising, staying ahead of the curve is crucial for success. As we step into 2024, local businesses are seeking innovative ways to connect with their communities. In this blog post, we'll explore the key...
Creating the Perfect Magazine Advert
Creating the perfect magazine advert in the bustling business landscape of Gloucestershire, standing out from the crowd is essential for local enterprises to thrive. One powerful avenue for achieving this visibility is through advertising in a directory magazine, like...
Crafting Your Brand Identity: A Guide to Creating a Powerful Business Logo
Crafting Your Brand Identity: A Guide to Creating a Powerful Business Logo In the world of business, a logo is more than just a visual element. It’s the face of your brand, the first impression you on potential customers, and the symbol that represents your company’s...
The Power of Local Advertisement: Boosting Business Through Physical Marketing
The Power of Local Advertisement: Boosting Business Through Physical Marketing In today’s digital age, where online advertisements and social media campaigns dominate the marketing landscape, it’s easy to overlook the enduring effectiveness of physical forms of local...
6 Reasons Why Quality Customer Service is Vital for Small Businesses
6 Reasons Why Quality Customer Service is Vital for Small Businesses In today’s competitive business landscape, small businesses face several challenges to survive and thrive. While factors such as innovative products, efficient operations, and effective marketing...
Customer Testimonials, 7 Excellent Benefits
Customer Testimonials, 7 Excellent Benefits Customer testimonials are an important aspect of any business, whether it’s a small startup or a large corporation. They provide valuable insights into the customer experience and can help to build trust and credibility with...
7 ways in which you can create a strong brand
7 ways in which you can create a strong brand A strong brand image is crucial for the success of any business, big or small. It’s what sets a company apart from its competitors and helps the company to attract new customers, as well as retain those who are already...
What is seasonal advertising, 4 types and how can you benefit from it?
What is seasonal advertising and how can you benefit from it? Seasonal advertising refers to the type of marketing and promotion that focuses on a particular season, holiday or event throughout the year. Businesses often use seasonal advertising to capitalise on the...
How to make your start-up business succeed and grow, 5 tips
How to make your start-up business succeed and grow, 5 tips Starting a new business is a very exciting time because you’re brining the idea you have great passion about into existence to become your main source of income. However, the worry of it not succeeding can be...
The importance of brand awareness for a small business
As a small business, it can be hard to find new leads, clients, and customers, especially in the early stages of your operations. This is because you need time to build trust with your target market and prove to them how you can improve their lives with your product...
Important dates for your advertising diary in 2023
This year has been a busy one, so it's no surprise if you haven't had time to plan your diary for the next few years. The good news is that there are plenty of exciting events happening in 2023, which means you can start planning holidays and celebrations now! These...
Advertising your Winter Sale!
The winter months are a great time to start thinking about advertising your winter sale campaign, and if you're looking for a way to get more customers through the door, it's easy. All you need is a little creativity and some time on your hands and follow the steps...
Why is networking important for your business
As a small business owner, you know that business networking is important for building your customer base and reputation. However, many people don't realize how important it is to foster professional relationships with other businesses in your industry as well as...
7 of the Most Popular Ways to Promote Your Business
From Facebook ads and newsletters to PR and traditional print, there are plenty of ways to promote small businesses. But which one is the best for you? Media relations Otherwise known as PR, media relations is just about getting articles about your business and you in...
8 Reasons Advertising is So Important For Your Business
Advertising represents a powerfully effective tool in helping you to attract different customers, building customer trust, and informing customers about your products. Most businesses utilise some type of advertising to aid them in promoting their services or...
Just How Important Is Print Media for Advertising?
Print advertising is a form of marketing that utilises printed, tangible material to reach as much of an audience as possible. Link Directories, for example, use a 44-page printed directory to advertise your business to over 16,000 homes during a 2-month period. Print...
Super Creative Ways to Market Your Business
From boosting your online presence to rewarding a loyal customer base, there are numerous ways to effectively and affordably spread the word about how good your business is! Marketing your business doesn’t have to be a complete mystery, since there are now ways to do...
The Unrivalled Power of a Good Logo
What impact could a good logo have on your brand? This is a universal question of business, but one that is often perplexing for many in the business world because they are not up to speed on the power that a good logo can have for their business and subsequent...
Benefits of Leaflets for Marketing Purposes
As we have come into the digital age of marketing, many have shunned leaflets as an outdated method of advertising to your potential audience. But when they are done correctly, leaflets can provide a visually pleasing and informative way to communicate with consumers....
5 Marketing Trends for 2022
2022 will see the introduction of some new marketing trends and embracing of some old ones. Getting familiarised with this year’s marketing trends is always a good idea if you are considering understanding your consumer base on a deeper level, and will be fundamental...
The New Link Directories Rate Card For 2022
Here at The Link Directories, we’ve updated our rate card to offer even more benefits to our clients this year. Our service and our products are so tailor made and bespoke for our clients, we’ve arranged our rate card as a kind of ‘pick and mix’ service that suits...
Introducing Quedgeley Link
The Quedgeley Link has arrived! Here at The Link Directories, we're super excited to announce the launch of our long anticipated Quedgeley Link Directory. This new Directory is the perfect companion to our other well established local Directories - AbbeyLink,...
Advertising in January – why it’s wise!
January is a unique month in every year! Why? Well, because after the festive celebrations of Christmas, most people turn their sights onto the New Year and start thinking about what they want to achieve in the year ahead. Here, we explain why it's wise to start...
The Importance of Print in Marketing Your Business
In the age of digital media, it’s often a misconception that all business marketing needs to be online and there’s no need to spend money on print advertising these days. However, simply just having an online presence, social media profile and an email marketing...
Get ready for Christmas advertising
Get ready for Christmas advertising It's the time of year when we're all starting to feel the goodwill to all mankind! Christmas is a magical time, for children and adults alike, but if you're running a business, it can also be one of the most stressful. Here's some...
4 Reasons why Branded Stationery is a Good Investment for your Business
As a business, exposure is incredibly important especially if you are a small business trying to get some traction. That is why a lot of businesses will invest in branded stationery, as not only is it an affordable option but it is also highly effective. Branded...
The Brilliant Benefits of Print Advertising
Print advertising has been around for a long time, with the first recorded English print advertisement having been created in 1477. It is clear to see that print advertising has been the go-to solution for most businesses over the years and it still continues to be to...
How to Host a Successful Grand Opening
One great way to launch your brand-new business (or perhaps new location), is to host a grand opening event. It can help you connect with the local community in a truly personable way. It’s a chance for you to gain customers, gain exposure and introduce your brand in...
5 Creative Ways to Attract New Customers
One of the main objectives of a small business owner is to attract new customers. For larger businesses where budget isn’t an issue, this can be far less of a challenge. It’s much more straightforward when you have a large advertising budget and pre-existing brand...
How to Create a Welcoming Shop Window
So, you have taken the next step and opened up your very first shop. This is an incredibly exciting moment for your business and you’ll be anticipating the moment your very first customer walks through the door. However, you don’t want your first customer to be the...
5 Tips for Creating a Print Advertisement
When done correctly, print advertising is a hugely advantageous marketing technique. Compared with digital adverts like banners or pop-ups, you can guarantee your printed advert will reach the hands of your targeted customers – without disrupting their online...
Preparing Your Business for Re-Opening
For many businesses it’s been a long, few months. Waiting with bated breath for the next announcement confirming when they may be able to re-open. Thankfully the news came recently that from the 12th of April non-essential retail is planned to be re-opened, however,...
The Power of Testimonials
When we spend our hard-earned money, we want to be absolutely sure we are making an informed buying decision. That’s why as a business owner you need to ensure that you are providing all the information the customer needs to make a purchase. However, while you are...
Dates for your Diary 2021
Despite the start to 2021 being a national lockdown, that doesn’t mean we can’t have things to look forward to throughout this year. We’ve put together a list of calendar events, national holidays and celebrations for you to put in your diary. As January is nearly at...
6 Ways to Promote your Small Business Effectively.
When your busy running your business sometimes the last thing on your mind is promotion and advertising. This task can also seem complicated and confusing. Especially if you’ve never done it before and you’re not sure where to start. One common myth is that...
The 6 Benefits of Shopping Local
This year has been a difficult one for us as individuals and in particular small business owners. Whether you’ve been running a business for over a decade or have recently started up your own venture, 2020 has brought about challenges that none of us have ever...
Print Marketing Isn’t Dead!
With the BOOM of Digital Marketing it would be easy to assume that print marketing is a thing of the past and is no longer an effective way to speak to your customers. The answer to the question “Is print marketing dead” will be met in the industry with a resounding...
How advertising can boost your business
Advertising is prominent in our daily lives, we see it at bus stops, magazines and even when browsing online. Why is it so prominent? It is because it is a fantastic way to boost your business. Find out about advertising in The Link Directories. Here is a quick...
Community Matters
Link Directory's main purpose is to keep the community connected. Through this troubling time, we are here to help you promote your business throughout Gloucestershire. Not only is using Link Directories a fantastic way to promote your business or service within the...
Key Dates for Spring Promotions
Finally, we are getting some dry days and it truly seems like Spring is on its way. It is also the time of year when there are a number of celebratory days, so let’s help put some smiles back on people’s faces. Here are some of the significant dates coming up in the...
Why Print Advertising?
Because neuroscience has shown that print advertising makes a better impression on us than digital advertising, that’s why! A recent webinar for the WTWH Media website confirmed that numerous studies have concluded that at a brain-chemistry level people process print...
Mobile Friendly or Mobile Optimisation?
I know you realise how important it is to have a website that looks good on a mobile phone. However, you may have heard that some sites are ‘mobile friendly’, whilst others are ‘mobile optimised’. So what’s the difference? Simply put, all mobile optimised websites are...
Get Ready for Xmas and New Year Promotions!
My goodness but this time of year comes around quickly! It hardly seems like a week ago that I was taking down the seasonal decorations. Time to be thinking about the important dates for your promotions over the Xmas and the New Year: Mon 2nd Dec St Andrew’s Day Fri...
Time to Junk the Jargon!
It may well be that you studied for a degree at University or have worked in your current business from the ground up. You know your stuff and are not afraid to use technical language and acronyms. The problem is that your audience, the people reading your copy on...
Ditch Dull Marketing!
I wonder if you, like me, are turned off by the majority of marketing we receive. The reason? It is dull. If that is the case, then why do so many companies insist on pushing it at us? Three reasons: 1. Dull is cheap 2. Dull is easy 3. Dull is fast I remember the Good...
Your Key Dates for Autumn Promotions
I am sitting here with the light on in the middle of the day as the rain pours down outside. It could easily be autumn already so I am in the mood to be thinking about important forthcoming dates and anniversaries: Mon 2nd Sept School term begins* Thu 12th Sept Fifth...
How to Avoid Scams, Phishing and Fake Enquiries
I have no doubt that you are well aware of the dangers that the internet can pose for us. There are the obvious ones, such as your lovely uncle the Nigerian Prince, but there are also plenty of scams that are more difficult to detect, especially if you are quickly...
Writing Content? Keep it Simple!
I saw a Facebook post last week that struck a chord. It read: “Don’t use a big word when a singularly unloquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.” When you are writing content, whether it is for a blog,...
Key Dates for Your Summer Promotions!
That’s the football season finished and the May Bank Holidays out of the way – it must be nearly summer. Here are some key dates for you: Mon 3rd June Schools first day of term* Fri 7th June Women’s Football World Cup starts Fri 14th June Cheltenham Food and Drink...
Marketing – the Good, the Bad and the Ugly!
Marketing has always been a contentious subject. For many people just the mere word makes their hackles rise and there can be no doubt that at a lot of marketing can be viewed as intrusive and unwanted. Let’s look at the Ugly side first off. There has been a lot of...
3 Simple Ways Small Businesses can Save Money!
I expect many of you are aware of Checkatrade and use their site. I spotted a useful blog recently which I thought I should share with you as it concerns ways in which small businesses like yours can save money. 1. Switch your energy supplier and save pounds. Business...
Spring Promotions – the Key Dates
Let’s hope we have dodged the worst of the winter weather and can get ready to welcome Spring. It often pays to get a promotion or two in at this time of year as people are generally feeling a bit more optimistic. Here is a note of some significant dates coming up in...
Let’s Talk Targets!
As we move into a new year, you may well have been thinking of ways of improving your business. You might have decided that you want more customers, for instance. My question to you would be, “How many?” If you in turn say “I don’t know”, then you’ve got a problem....
4 Ways to Improve your Client’s Experience!
If you are looking for some quick and easy ways to increase the number of enquiries you receive and sales you achieve, I have got some tips for you. 1- Be there when they want you. This might seem a no-brainer but you would be surprised at the number of businesses who...
Key Dates for Xmas and New Year Promotions!
Well I’ve got my Xmas tree put up – put up in the loft, that is! Nevertheless it will soon be time for those seasonal decorations to make an appearance. Time then to be thinking about the important dates for your promotions over the Xmas and the New Year: Fri 21st Dec...
The Secrets of Writing Great Online Copy!
I expect you know from your own experience that reading online is different from reading print. It therefore follows that writing online needs to be different to the way you were taught to write for print. To get technical for a moment, research has come up with the...
When You Have to Say “No”
I understand that some people find it really difficult to say “No”, especially if it means turning down work. On the other hand, if you say “Yes” to everyone you leave yourself wide open to all sorts of problems. You can soon find yourself bogged down with too many...
Your Key Dates for Autumn Promotions
I know it is still August, the sun is still shining and the kids are still on their summer break but it is time to think about some important dates and interesting anniversaries for your promotions over the next three months: Mon 3rd Sept School term begins* Tue 4th...
10 Ways to Improve Your Social Media Marketing
I read the other day that nearly a quarter of the world’s population use Facebook. That’s a huge potential market and while I don’t expect you to reach those figures it shows the potential audience social media has. So what can you do to increase your share of the...
Saving Time = Saving Money!
I know that if you are working for yourself one of your most valuable commodities is time. Why is it, then, that there never seems to be enough of it? If you want to create more time for yourself you have to learn to work harder, faster or smarter. The chances are...
Your Key Dates for Summer Promotions!
At last we have seen some sunshine! If you are starting to think about summer promotions, here are some of the important dates you need to remember: Mon 4th June Schools first day of term* Fri 15th June Cheltenham Food and Drink Festival weekend Hu 14th June Football...
Word of Mouth – 10 Easy Ways to get Recommendations!
I am convinced that word of mouth recommendations are the lifeblood of most small businesses. Potential customers want to believe they are making the right choice by buying your product or services. Hearing people say good things about your company increases their...
Making the Most of your Business Cards!
If you are just starting up in business you will be looking at getting a stationery pack together. In my view the most important item is a business card and here are the reasons why: • Professional stationery makes you look like a professional business. It is what...
The Key Dates for Spring Promotions
Despite the bitterly cold current weather, Spring is definitely on its way. I always think that it’s an ideal time for a promotion tied in with one of the many notable dates. Here is a brief schedule of some of those coming up in the next three months: Thu 1st March...
New Year’s Resolution? Switch to Direct Debit!
If you are still debating your New Year’s resolution, I have a suggestion for you. Why not switch to Direct Debit payments for our services? You will find there are plenty of benefits when using Direct Debits: • It helps you spread the cost. Rather than having to...
5 Simple Marketing Strategies for 2018!
I am always being asked for ways that small businesses can improve their marketing. Here are five that are simple and straightforward and can help you grow your business in 2018. 1. Keep it Local. The further afield you go the greater the risk you run of...
Key Dates for Xmas and New Year Promotions!
It won’t be long before that Coca Cola truck is rolling and the John Lewis ad is tugging at our heart (and purse!) strings: Christmas is coming! Here are some of the important dates to think about for your promotions over the next three months: Fri 15th Dec ...
Why So Many Lists?
Have you ever wondered why so many articles, blogs, videos and newsletters feature lists? The simple answer is because they are very popular. But why? One of my recent blogs was titled ‘9 Top Tips to Creating a Great Advert’. Someone reading that phrase is not going...
“Kids Don’t Read, Right?” Wrong!
I understand why a lot of people have the perception that young people don’t read these days. However, it is simply not true, especially with regard to magazines. The 2016/17 Magazine Media Factbook published in the United States found that 91% of Americans read...
Key Dates for Autumn Promotions
So that was the summer was it? Writing this it feels like autumn already so we may as well pack the kids off to school and think about some important dates and interesting anniversaries for your promotions over the next three months: Mon 4th Sept School term...
Spring Clean your Office!
Never mind spring cleaning at home, even the smallest of businesses can benefit from decluttering your office. I am convinced that a tidy workplace gives you peace of mind and can lead to more productivity. Start with these five easy steps: 1. Get your filing...
9 Top Tips to Creating a Great Advert that will LINK you to Great Results
Here at the Link Directories we want to help you get the most out of your advertising and we want you to place adverts that will work for you and help to bring you in new customers. But for a lot of our customers who may not have advertised before, the thought of...
Making Content Marketing Work for You!
Never heard of content marketing? You may not have heard the phrase but you’ve certainly seen it in action. Every time you visit a website, be it for entertainment or news, you are engaging with content marketing. It is the information you are accessing, what you...
The Importance of a good ‘Profile Picture’
We all know that first impressions count, and we only get one chance to make that first impression. It used to be that the spelling on your CV had to be accurate, now a days a decision can be made as to whether someone wants to do business with you, based on how they...
Key Dates for Summer Promotions!
As we experience some sunshine, at last, you should be thinking about your new summer promotions. Here are some of the important dates you need to remember: Mon 5th June Schools first day of term* Sat 10th June Cheltenham Food and Drink Festival weekend...
Video Killed the Radio Star – or Did It?
I find it is often that case that whenever any form of new media makes an initial big splash a death is announced – television will make movies obsolete, for example. Hence the announcement by the pop group Buggles that music videos will mean the end of radio. Far...
Why Who You Hang Around With Matters
Motivational speaker, Jim Rohn, famously said that “We are the average of the five people we spend the most time with.” I wonder if you have ever thought about this – have you ever wondered why some businesses succeed and others seem to constantly struggle? ...
Make Deadlines Your Marketing Friend!
Deadlines – some people love them and use them to get their work done efficiently. Others simply hate them. One of my favourite quotes is from Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy. “I love deadlines. I love the whooshing noise they make as...
Clean up your business this Spring
Now that we are in March, and hopefully Spring is around the corner, this is a great time of year to carry out some Spring cleaning on your business and to help keep you on track for your 2017 goals. Here are 6 top tips of areas to look at: Brush Up Your Business...
Spring Promotions – the Key Dates
Spring is on the way and it’s an ideal time to tie in a promotion with one of the many notable dates. Here is a brief schedule of some of those coming up in the next three months: Wed 1st March St David’s Day & Ash Wednesday Fri 17th March St Patrick’s Day...
The Importance of Customer Loyalty
This is a great month to think about your relationships with your customers and what it is you could be doing to show your customers some LOVE. I have spoken before about the importance of customer relationships and how having great relationships is the key ingredient...
Why Not Switch to Direct Debit?
Some people are unaware that I am happy to take Direct Debit payments for our services. There are a number of benefits to using Direct Debits: • It spreads the cost. Rather than having to pay a large sum up front you can spread the payments over a period of...
Why Advertising now can be a success
The festive season is over and it’s back to business. January is a time of year where we all start to think about where we would like our business to go in the next 12months. According to those who know these things, the beginning of the year is a great time to be...
Simple Selling Strategies!
When it comes to small businesses where you may be a sole trader, you and the business are one and the same, at least as far as marketing to the public is concerned. There is no way of avoiding it – you are going to have to do some selling. Now I know a lot of people...
Christmas Ad Wording That Is Oh So Wrong!
Seasonal adverts and signs can be fantastic as a means of promotion for your business. However, they are not so clever when things go wrong. Here is a selection of seasonal adverts from a variety of sources to hopefully raise a chuckle: “Stocking Stuffer”. So far so...
Deadlines Get Things Done
Can you believe it’s December! Where did 2016 go? How has the year been for you? Have you met your targets and goals for the year? Have you thought about what you could improve and implement for next year? This is a great time of year to start to think about your...
Key Dates for Xmas and New Year Promotions!
You can’t put it off any longer – Xmas is coming! These are some important dates to think about for your promotions for the next three months: Fri 16th Dec Schools break up for Xmas* Wed 21st Dec Winter Solstice Sat 24th Dec Xmas Eve Sun 25th Dec Xmas Day Mon 26th Dec...
Do Away with the Verbiage – Use Short Words!
George Orwell in an essay in 1946 encouraged all his fellow writers to use short words rather than long words whenever possible. It pays to keep things simple when composing advertising and marketing material. You are not going to be impressed if I start using...
The Importance of Customer Relationships
What’s the main ingredient to a successful business…….customers! In order to achieve business success, we need to have loyal customers. Did you know that businesses have a 60 to 70% chance of selling to existing customers, while making a sale to a new customer can be...
Print and Social Media – Make Them Work Together!
I hear a lot of people saying that social media has replaced print advertising and marketing. I’m here to tell you that not only is that not the case but in fact they make a damn fine team! What makes them a particularly good match is the way that they can combine to...
This Quarters WINNER!!
As you know, each quarter we announce the winner of the FREE advert with Link Directories. This quater's congratulations goes to our winner, Lucy Hatch. Lucy specialises in Child tuition including English from Primary to GCSE and Grammar entrance tests. Lucy can be...
Key Dates for Autumn Promotions
Time to put away your sun tan lotion and dig out the scarves and woolly hats. The kids are going back to school and here are some important dates to think about for your promotions over the next three months: Thu 1st Sept School term begins* Tue 13th Sept 100th...
Call To Action
Does your advert include a Call To Action? What is a Call To Action you may ask? Well by definition, in marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,” “find out...
8 Surprising Stats About Print Advertising!
Print advertising may not be as sexy and exciting as advertising via new media and television, but does that mean it is less successful? Here are 8 stats taken from the 2015 Magazine Media Factbook which may surprise you: 1. 95% of adults under 25 read print...
Why Local Advertising Works
Despite this being the Google Age, local magazines are still thriving and recognised as a valuable advertising medium. So how and why do they still work so well? In today’s world we are constantly bombarded by information through television, radio, social media and...
Seasonal Advertising
Fingers crossed – Summer is just around the corner. The schools break up next month, and we are all starting to think about our Summer holidays, hopefully spending more time outside in our gardens, holding BBQs and Summer picnics. What does this mean as business...
The Power of Testimonials
These days being in business is all about building relationships. Trust is a huge factor when it comes to making a purchase, whether that be for having a new lock fitter, purchasing a new kitchen or bathroom, having new windows, having their garden landscaped or an...
Key Dates for Summer Promotions!
At long last it looks like the better weather is on its way and you can start gearing up for your summer promotions. Here are some dates you might want to bear in mind: Mon 6th June Schools first day of term* Tue 7th June Ramadan begins Fri 10th...
Need a Hand with Marketing? Link Directories Can Help!
In this increasingly competitive world small businesses need to keep on top of their marketing. Link Directories are experts in this field. We have vast experience in print media and can supply all the services and products you would expect including: • Business...
Are Children the Future for Newspapers?
People continue to announce the death of print newspapers. The Independent, launched as a UK newspaper in 1986, has announced that it will cease print publication this month. This news has been somewhat counter balanced by the launch of a new national tabloid, The New...
Key Dates for Spring Promotions
It is always important to get promotions tied in with topical dates and anniversaries. Here is a brief schedule of some of those coming up in the next three months: Tue 1st March St David’s Day Sun 6th March Mother’s Day Thu 17th March St Patrick’s Day Thu 24th March...
Making Print Advertising Work for You!
Despite the rise in internet advertising, there is still a vibrant market for print advertising, especially if it is locally related. Here are three simple ideas to help your print marketing to maximise its impact. 1. Show customer satisfaction. It is well known...
Abbey-Link celebrates 10 years in business
It all started ten years ago as a business idea whilst Sarah Gerken was on maternity leave. Now The Link Directories has grown into Gloucester’s leading local set of independent directories, linking local businesses with the local community and publishing Abbey-Link,...
Key Dates for Christmas and New Year Promotions!
It’s that time of the year when people’s thoughts turn to celebrating! These are some important dates to think about for your promotions for the next three months: Fri 18th Dec Schools break up for Xmas* Thu 24th Dec Xmas Eve Fri 25th Dec Xmas Day Sat 26th Dec Boxing...
Let Us Deliver Your Brochures & Flyers!
Although we are rightly proud of our regular Link Directories, we do have another string to our bow! We are able to deliver brochures and flyers for you too. But what is the difference between the two? Flyers A flyer is usually a single printed sheet used to publicise...
Key Dates for Autumn Promotions
So that’s the summer over with! Roll on autumn! Here are some important dates to think about for your promotions over the next three months: >> Tue1st Sept School term begins* >> Sat 19th Sept Rugby World Cup Tonga v Georgia** >> Wed 23rd Sept Rugby...
Online Companies Move Into Print!
In an ironic turn of events, there has recently been an upswing in the number of established online companies launching print magazines. It finally seems that companies are acknowledging the benefits of integrated advertising campaigns, incorporating print as well as...
NME Becomes a Freebie!
When I was a teenager, every serious rock fan would study the New Musical Express (aka the NME) avidly from cover to cover each week. It was at the cutting edge of music and youth culture generally and helped launch the careers of writers and broadcasters such as...
Big Marketing Tips for Small Businesses
Every business, no matter how small, needs to advertise to attract new business. However, you don’t need to employ a marketing department to come up with ideas for you. Here are four simple techniques which could help grow your customer base. • Headlines that Work –...
Key Dates for Summer 2015 Promotions
Summer is fast approaching and it is time to think about significant promotional dates. Here’s what is happening in the next three months: Thu 18th June Ramadan begins Sun 21st June Father’s Day & Summer Solstice Mon 29th June Wimbledon Tennis begins ...
Why Advertise Locally?
In this digital age we are constantly bombarded by messages and advertising via television, radio, email, Facebook and Twitter, amongst others. We filter all this information, picking out what may be relevant to us and our lives and deleting the rest, either mentally...
Have Your Supper Sing for You!
On March 24 2015 McDonalds are holding a global event called imlovinit24 where they will give away 24 different types of gifts during 24 hours in 24 major cities across the world. The event kicks off in Auckland, New Zealand, where customers will receive their burgers...
Key Dates for Promotions
It is always important to get promotions tied in with topical dates and anniversaries. Here is a brief schedule of some of those coming up in the next three months: Sun 1st March St David’s Day Sun 15th March Mother’s Day Tues 17th March St Patrick’s Day ...
Why Choose Print Advertising?
Advertising is all around us, from television and radio ads and poster hoardings to online banner ads. It is not uncommon for multinational companies to have advertising budgets running to millions of pounds. Small businesses need to advertise as well to spread the...
New Year .. new you!
We've all heard the saying New Year, New You! Well maybe it's time to apply that to your business ... New Year, New Business! The Link Directories is able get your business into 16,000 Gloucester homes via the Hucclecote Link, Tuffley Link and the Abbeylink. You can...
Get 2015 off to a money saving start with a £20.15 saving!
Book your January 2015 slots now and save £20.15. I'm discounting Full and Half page colour adverts by £20.15 this January so you can start the New Year with a great saving! Link Directories is delivered to 16,000 homes throughout Gloucester, so it’s going to be...
Promote your Gloucester Christmas Event
If you have a Christmas event or promotion, why not include your event in the Link Directories. It's a great way of getting into 16,000 Gloucester homes! Not only that, we want to offer our customers great value for money, so make sure you keep an eye out on our...
Leaflet Distribution in Gloucester
Not many people know this, but here at the Link Magazines, we offer a leaflet delivery service. It's a great way to get your info into Gloucester homes! Simply choose what's best for you: Abbey-Link reaches 6,200 homes: 3,200 in the Abbeymead area of Gloucester and...
Spends in magazine advertising is on the up!
Advertising Statistics The Advertising Association, in partnership with Warc, publishes the AA/Warc Expenditure Report, a comprehensive, quarterly review of advertising spend on all major UK media. The Expenditure Report contains quarterly data going back to the early...
Don’t just take our word for it!
Testimonials are an important building block of any busineses reputation. At The Link Directories we have received dozens of great reviews from our customers. Written testimonials are a great and you can read ours here at thebestof Gloucester, but video testimonials...
Summer Holidays
With a late Easter and all the May Bank Holidays - I don’t seem ready for the Summer holidays, but they are just around the corner and will be here before you know it.... So let us help you advertise your Summer promotion.... Here at Link Directories in Gloucester, we...
Fathers Day 15 June – Why?
Father's Day is June 15, 2014 in many countries. It is a celebration honouring fathers and celebrating fatherhood, paternal bonds, and the influence of fathers in society. Many countries celebrate it on the third Sunday of June, but it is also celebrated widely on...
The Power of Print
Despite important changes in media consumption in recent years, consumers continue to have most trust in advertising in magazines and newspapers a recent study shows. It seems the power of the printed word still rings true and has great value and influence when...
Easter – what’s it all about?
Since its origins, Easter has been a time of celebration, feasting and traditional Easter games and customs such as egg rolling and egg decorating. Today Easter is commercially important, seeing wide sales of greeting cards and confectionery such as chocolate Easter...
Don’t forget your Mothers Day promotions
Why is Mothers Day so important? For a start, we all have one! But what is the history of Mothers Day or Mothering Sunday? At Link Directories we have the answer. The modern holiday of Mother's Day was first celebrated in 1908, when a lady called Anna Jarvis held a...
We Deliver to 16,000 homes in Gloucester
The Link Directories deliver to 16,000 homes in the Gloucester area. One of these areas is the exciting new development at Coopers Edge. If you are looking to advertise your event, promotion or business in the Brockworth area, then our coverage of Coopers Edge near...
What is The Link Directories
My name is Sarah and I am the owner of The Link Directories, local directories linking local businesses with the local community. I would like to think that people describe me as a personable, passionate and positive. I’m sure there are some who may say a little...
Habits help you achieve success
The Hucclecote Link is celebrating 10 years of publishing this month and so we are celebrating! 10 years is a great achievement in business these days (in fact the Link Directories have been around almost 12 years which is even better) but it got me thinking….. Why do...