I hear a lot of people saying that social media has replaced print advertising and marketing. I’m here to tell you that not only is that not the case but in fact they make a damn fine team!

What makes them a particularly good match is the way that they can combine to produce a consistent and engaging brand voice. This can result in people who follow your print advertising engaging with your social media pages while those social fans pick up on your print ads.

Here are some examples of what I mean:

Engage across generations. While youngsters can sometimes seem to be physically attached to their mobile devices, their elders prefer print. Neither will stick exclusively to just one format, though.

Printed calls to action can drive traffic to your social sites. Ask people to like your Facebook page to be entered in a prize draw, for example, or use a hashtag to send people to your Twitter site.

If you have online reviews or testimonials, repeat them in your printed material.

So I hope you see that print and social media do not have to be mutually exclusive. You can use one to get people to engage with the other, thus increasing your number of potential customers.

Link Directories delivers your message to 16,000 homes throughout Gloucester. Abbey-Link reaches 6,200 homes in Abbeymead, Abbeydale and Upton St Leonards. Hucclecote-Link is delivered to 4,500 homes in Hucclecote and Coopers Edge. Finally, Tuffley-Link goes to 5,200 homes in Tuffley.

For further information give me a call on 01452 617040 or email me at sarah@thelink-directories.co.uk

Sarah Gerken
Author: Sarah Gerken