Supporting Local Businesses

by | Jul 10, 2024

Supporting Local Businesses: A Rising Trend in Community Buying Habits

In recent years, there has been a noticeable shift in consumer behaviour: more and more people are choosing to support local businesses over larger, impersonal chains. This trend, fuelled by a combination of economic, environmental, and social factors, has taken root in our very own community. At The Link Directories, we’ve seen first-hand how local support can make a significant difference. With our magazine reaching over 10,000 local homes, we are in a unique position to observe and support this positive change.

The Appeal of Local Shopping

Personalised Service and Unique Products

One of the key reasons people prefer shopping locally is the personalised service they receive. Unlike large corporations, local businesses often provide a more tailored and intimate customer experience. Shoppers can enjoy unique products that reflect the local culture and character, something mass-produced items simply can’t offer. This personal touch fosters a sense of community and belonging, creating loyal customers who return time and again.

Economic Benefits

Supporting local businesses also has significant economic benefits. Money spent at local shops tends to stay within the community, boosting the local economy. Studies have shown that for every pound spent at a local business, a greater proportion is re-invested into the community compared to money spent at large chains. This can lead to more job creation, better local services, and a stronger, more resilient local economy.

Environmental Impact

In an age where environmental concerns are at the forefront of many people’s minds, shopping locally can be a more sustainable option. Local businesses often source their products from nearby, reducing the carbon footprint associated with long-distance transportation. Furthermore, shopping locally reduces the need for extensive packaging, which is often required for shipping products over long distances.

The Role of The Link Directories

At The Link Directories, we are committed to supporting and promoting local businesses. Our magazine is distributed directly to over 10,000 homes, ensuring that local residents are aware of the fantastic local services and products available to them. By advertising in our magazine, local businesses can reach a highly engaged audience who are already inclined to support their community.

Connecting Businesses with Local Customers

Our goal is to connect local businesses with local customers. We understand the unique challenges that small businesses face, and we are here to provide them with the visibility they need to thrive. Our magazine features a wide range of local businesses, from restaurants and shops to service providers and artisans. By showcasing these businesses, we help them to build a strong customer base right on their doorstep.

Highlighting Success Stories

We also love to share success stories from local businesses. These stories not only highlight the benefits of shopping locally but also inspire others in the community to support their local entrepreneurs. By sharing these success stories, we aim to create a positive feedback loop that encourages more people to shop locally and more businesses to thrive.

How You Can Support Local Businesses

Spread the Word

Word of mouth is a powerful tool. By talking about your favourite local businesses with friends and family, you can help them gain new customers. Social media is another excellent way to spread the word. Sharing your experiences online can reach a wider audience and encourage others to support local businesses.

Make Conscious Choices

When you need to make a purchase, consider whether you can buy it from a local business. This small change in mindset can have a big impact on the local economy and the environment. Even small purchases add up over time and can make a significant difference.

Get Involved

Many local businesses offer events, workshops, and community activities. By getting involved, you can build stronger connections within your community and support local entrepreneurs. These activities also provide an opportunity to meet new people and learn more about what your local area has to offer.


The trend towards supporting local businesses is more than just a passing fad; it is a meaningful shift in how we view our communities and economies. By choosing to shop locally, we can enjoy personalised service, unique products, and contribute to the economic and environmental well-being of our community. At The Link Directories, we are proud to support this movement and help local businesses reach the people who matter most: their neighbours.

Join us in celebrating and supporting our local businesses. Together, we can create a thriving, vibrant community where everyone benefits. To have your business advert placed in one of our magazines give us  a call on 07858 114061 or visit our website.