Print advertising has been around for a long time, with the first recorded English print advertisement having been created in 1477. It is clear to see that print advertising has been the go-to solution for most businesses over the years and it still continues to be to this day.

It begs the question, what makes it such a popular choice?

If you are curious to know what the benefits are of print advertising, you have come to the right place! In this useful news piece, we are going to explain all the brilliant benefits print advertising can bring to your business.

 

Print advertising is tangible

Print advertising is a great increasing engagement as they engage all the senses for the receiver. These physical items can be browsed freely at whatever time suits the receiver best and allows for multiple interactions over the period of time they possess it.

 

Print advertising is cost-effective and target specific

Keeping to an effective and reasonable budget is important when guaranteeing campaign success. That is why print advertising is a great solution for those looking to keep costs at a minimum.

You can specifically tailor and dispense your print adverts to the right audience, reducing the chances of the wrong audience from receiving them. Print advertising allows you to choose a specific target audience to be exposed to your adverts. You can choose who you feel may benefit or have an interest in your business based on their common interests, profession, region or more.

 

Print advertising provides longevity

Print advertisements can be around for a longer time than digital advertisements. This is due to people having the tendency to hold on to things they receive, whether it sits on the side for another day or gets passed on to a friend.

Publications will often find themselves in waiting rooms or libraries, meaning that your print advertisement will be seen by a multitude of people over an extensive period of time.

 

Print advertising provides credibility

Consumers are flooded with advertisements on a daily basis, some of which are not as genuine or sincere as others.

Advertisements that appear in credible publications such as our own have been extensively researched and approved by our team. That is how our customers know that they can rely on us to only ever advertise reliable and trusted businesses.

 

Print advertising can be varied and highly creative

No two print advertisements are the same. Not only are you spoilt for choice with designs, but there are plenty of options of print advertising available. Pick from flyers, brochures, posters and more – find a solution that fits your needs best.

Be creative but practical with your design. Include all the necessary information but design it to stand out from your competitors. This will help leave a great impression with your audience and make you far more memorable!

 

If you are a business looking to invest in print advertising, why not reach out to us here at The Link Directories? We have a brilliant design and print team who are dedicated to producing effective creative solutions for a variety of businesses.

Whether you are after brochures, flyers, magazines or something else, you can guarantee our friendly team will be able to deliver on the task.

Find out more about our services today or, why not give us a call? We would love to have a chat!

Sarah Gerken
Author: Sarah Gerken