In this digital age we are constantly bombarded by messages and advertising via television, radio, email, Facebook and Twitter, amongst others. We filter all this information, picking out what may be relevant to us and our lives and deleting the rest, either mentally or literally.

So what is it that attracts our attention through the maze of advertising? It is something which resonates with us and our lifestyle. It might be a certain topic, such as Green issues, a hobby or leisure interest or even a football team! One thing that is almost guaranteed to get our notice is something to do with where we live.

As a local resident, if a magazine drops through your letterbox which is chockfull of information about your local area and businesses in the locale then that connection is made.

If you are looking for a plumber, say, to carry out some routine work it is more likely that you will contact someone locally than a large firm from a long distance away. As they are close to you, the chances are that they will be cheaper and, as reputation is everything to the small businessman, they are unlikely to do a bad job. If they did, word would no doubt spread!

That is another reason for shopping locally – mutual trust. You trust the contractor to do a good job and he trusts you to tell people how reliable and efficient he is.

So if you are thinking about advertising locally, put yourself in the shoes of your potential client – and make local advertising a number one priority. Fortunately, Link Directories  provide just such a publication and deliver to 16,000 homes in Gloucester. They can also design & deliver your promotional leaflets for you.

For further information contact Sarah on 01452 617040 or email her at sarah@thelink-directories.co.uk.

Sarah Gerken
Author: Sarah Gerken