Why Local Advertising Works

by | Jun 28, 2016

Despite this being the Google Age, local magazines are still thriving and recognised as a valuable advertising medium. So how and why do they still work so well?

In today’s world we are constantly bombarded by information through television, radio, social media and the like. When choosing what we decide to read or interact with, it helps if there is a connection, a reference point.

When a local magazine pops through your letterbox you have that connection. Articles will deal with local concerns and adverts will be local companies and individuals. As far as the advertisers are concerned, they know they have your attention.

Because the advertisers are local, there is an automatic level of trust. Of course there is no real reason why they are more trustworthy than anybody else, just because they live near you, but once again a connection is made.

Link Directories provide an excellent means of advertising locally. They are delivered to 16,000 homes in the Gloucester area and will help deliver your businesses message to a targeted audience.

For further information contact Sarah on 01452 617040 or email her at sarah@thelink-directories.co.uk

Sarah Gerken
Author: Sarah Gerken