by Sarah Gerken | Dec 14, 2017 | Blog
I am always being asked for ways that small businesses can improve their marketing. Here are five that are simple and straightforward and can help you grow your business in 2018. 1. Keep it Local. The further afield you go the greater the risk you run of...
by Sarah Gerken | Nov 9, 2017 | Blog
It won’t be long before that Coca Cola truck is rolling and the John Lewis ad is tugging at our heart (and purse!) strings: Christmas is coming! Here are some of the important dates to think about for your promotions over the next three months: Fri 15th Dec ...
by Sarah Gerken | Oct 12, 2017 | Blog
Have you ever wondered why so many articles, blogs, videos and newsletters feature lists? The simple answer is because they are very popular. But why? One of my recent blogs was titled ‘9 Top Tips to Creating a Great Advert’. Someone reading that phrase is not going...
by Sarah Gerken | Sep 21, 2017 | Blog
I understand why a lot of people have the perception that young people don’t read these days. However, it is simply not true, especially with regard to magazines. The 2016/17 Magazine Media Factbook published in the United States found that 91% of Americans read...
by Sarah Gerken | Aug 17, 2017 | Blog
So that was the summer was it? Writing this it feels like autumn already so we may as well pack the kids off to school and think about some important dates and interesting anniversaries for your promotions over the next three months: Mon 4th Sept School term...
