The Importance of Customer Loyalty

The Importance of Customer Loyalty

This is a great month to think about your relationships with your customers and what it is you could be doing to show your customers some LOVE. I have spoken before about the importance of customer relationships and how having great relationships is the key ingredient...
Why Not Switch to Direct Debit?

Why Not Switch to Direct Debit?

Some people are unaware that I am happy to take Direct Debit payments for our services. There are a number of benefits to using Direct Debits: •    It spreads the cost.  Rather than having to pay a large sum up front you can spread the payments over a period of...
Why Advertising now can be a success

Why Advertising now can be a success

The festive season is over and it’s back to business. January is a time of year where we all start to think about where we would like our business to go in the next 12months. According to those who know these things, the beginning of the year is a great time to be...
Simple Selling Strategies!

Simple Selling Strategies!

When it comes to small businesses where you may be a sole trader, you and the business are one and the same, at least as far as marketing to the public is concerned. There is no way of avoiding it – you are going to have to do some selling. Now I know a lot of people...
Christmas Ad Wording That Is Oh So Wrong!

Christmas Ad Wording That Is Oh So Wrong!

Seasonal adverts and signs can be fantastic as a means of promotion for your business. However, they are not so clever when things go wrong. Here is a selection of seasonal adverts from a variety of sources to hopefully raise a chuckle: “Stocking Stuffer”. So far so...