by Sarah Gerken | Sep 30, 2015 | Blog
In an ironic turn of events, there has recently been an upswing in the number of established online companies launching print magazines. It finally seems that companies are acknowledging the benefits of integrated advertising campaigns, incorporating print as well as...
by Sarah Gerken | Jul 22, 2015 | Blog
When I was a teenager, every serious rock fan would study the New Musical Express (aka the NME) avidly from cover to cover each week. It was at the cutting edge of music and youth culture generally and helped launch the careers of writers and broadcasters such as...
by Sarah Gerken | Jun 29, 2015 | Blog
Every business, no matter how small, needs to advertise to attract new business. However, you don’t need to employ a marketing department to come up with ideas for you. Here are four simple techniques which could help grow your customer base. • Headlines that Work –...
by Sarah Gerken | May 28, 2015 | Blog
Summer is fast approaching and it is time to think about significant promotional dates. Here’s what is happening in the next three months: Thu 18th June Ramadan begins Sun 21st June Father’s Day & Summer Solstice Mon 29th June Wimbledon Tennis begins ...
by Sarah Gerken | Apr 30, 2015 | Blog
In this digital age we are constantly bombarded by messages and advertising via television, radio, email, Facebook and Twitter, amongst others. We filter all this information, picking out what may be relevant to us and our lives and deleting the rest, either mentally...
